B3.1 Project Mijksenaar Wayfinding Experts Visit Website




  • Technology & Realisation
  • Creativity & Aesthetics
  • Business & Entrepreneurship
  • Design & Research Processes
  • Professional Skills
  • Graphic Design
  • Group Communication
  • Ideation Techniques
  • Prototyping
  • UX Design
  • Wayfinding
  • Working with Stakeholders

Mijksenaar is a design and consulting agency that specializes in wayfinding. Their designs and advice help millions of people find their way in public and semi-public environments every day, all over the world

During my internship, I was part of multiple projects, with varying teams and stages of development. My goal was twofold: learn “traditional” wayfinding from industry experts, and learn to use my knowledge of digital systems within a real company. As such, I strived to keep the projects I took on as varied as possible. I contributed to wayfinding systems for the metro in Amsterdam, an airport in Russia, and even the TU/e Atlas building. I also set up a digital manual system that has been taken in use for multiple clients now.

My internship was the reboot of my academic career. It was also the first time I worked on the clock, for a boss, and with coworkers. I had to scrutinise my own code a lot more as there was actual money at stake now. Working for clients also taught me a lot about balancing a client’s wishes with design vision, and learning to trust in my own designerly intuition.

Lastly, through this process, I (finally) acquired a professional identity that made true sense to me. After months of programming and Illustrator work, trying to enjoy either individually, I now know that I’m a true fusion of both a programmer and a designer.

Cover Photo | Logo by Mijksenaar
Figure 1 | by Ymkje Kamphuis (Mijksenaar)
Figure 2 | by Hester van Toorenburg (Mijksenaar)
Figure 3 | by Thoas van Duyvenbode (Mijksenaar)